blog posting quality vs quantity its your decision

blog posting quality vs quantity its your decision

Bloggers must be consistent in posting to their blogs to attract and keep traffic. The frequency with which new blog entries are posted to a site is another variable. It is clear that the frequency with which blog entries are posted is an important factor in the site's growth in the initial stages of blogging. In order to attract any blog traffic you must have posts on your site for readers to view. Obviously in the very early stages you need to build up an 'inventory' of content therefore your posting must be more frequent. Once a blog has begun to attract a regular flow of traffic however is posting frequency still a factor?

Here is a discussion comparing the pros and cons between posting schedules concerning their frequencies and how readers and content may be affected.

1 – Frequency/Quantity

– Strengths –

A) The blog is updated regularly with new content.

b) Search engines will crawl your site more often if you have more blog entries. This usually results in a higher ranking on search engines.

c) The more entries that are posted the more likely the content will be shorter in length and therefore easier and quicker to read.

– Weakness

a) It stands to reason that the more frequent the posting the less research and depth the material will contain leading to a decrease in content quality or originality.

b) Posting quite frequently can also lead to a tendency to run short on relevant material. This may create 'temporary' circumstances when content is not relative to the theme of the blog.

c) The 'rush' to publish an entry can result in content with less depth than you would expect in a comment on a blog. When your aim is to make money blogging your posts should be more useful to the reader since you expect them to spend money at your site.

2 – Length/Quality

– Strengths –

a) When posting infrequently blog entries tend to be longer in length and contain more comprehensive quality content. This is especially helpful when you want to make money blogging since readers can see more of an investment of your efforts and contributions. This tends to have a more positive influence on their purchasing decisions.

b) The content will be more informative if there are more entries than before because of the time spent in creating it.

c) Readers with busy schedules may find a less frequent posting schedule more appealing. This allows readers to have more time between visits, allowing them the freedom to keep up with any new updates.

– Weakness –

A) Blog readers tend to read quickly due to eye strain, time constraints, multi-tasking, or other factors. As a result of this readers may lack an appreciation for any additional research or depth a post may offer since they may prefer a 'lighter' and quicker read.

b) Less content means fewer search engines visits, which can lead to a decrease of blog traffic.

c) Visitors may choose to ignore a longer post if they find it too long after scanning it. This is common, especially online where people tend to scan more content than they actually read.

In the early stages of a site's development, a regular blog posting schedule may be necessary. However, this might not be the case once it is established. It seems to have some merit in posting occasional blog entries, as long as the content quality is high. When your site has a steady flow of visitors, they place greater importance on quality than quantity. While frequency seems to be more important in the early stages of blog building, quality tends to sustain the popularity of your site. In the end it all comes down to what your readers have become accustomed to but one thing does remain consistent, your content must be worth their time.

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blog posting quality vs quantity its your decision